Corporate Activities

Social and Cultural Support Activities

Canon contributes to culture and society by promoting CSR activities based on the company's corporate philosophy of kyosei.

Aiming to be an admired and respected company worldwide, Canon views CSR activities as a natural part of being a good corporate citizen. The company continues to support a wide range of such activities, including programs to protect the environment, events to promote arts, and more, all for the many stakeholders around the world who support Canon everyday.

Canon PhotoMarathons held annually in Asia promote the enjoyment of photography.
Canon PhotoMarathons held annually in Asia promote the enjoyment of photography.

A work from Canon's Junior Photographers program, which helps children in Japan learn about the environment through photography
A work from Canon's Junior Photographers program, which helps children in Japan learn about the environment through photography

WWF Conservation Partner

Mondweg Elementary School in Vienna, Austria
Mondweg Elementary School in Vienna, Austria

In 1998, Canon Europe became the first corporate Conservation Partner of WWF (World Wide Fund For Nature). This alliance has enabled WWF to digitize its image library, expanded awareness of the Polar Bear Tracker project, and provided imaging equipment for WWF activities in Europe, the Middle East, and Africa.

Partnership with the Red Cross in Europe

Swiss Red Cross Youth project
Swiss Red Cross Youth project

A longtime supporter of Red Cross activities, Canon Europe in 2006 signed a partnership agreement with the Red Cross. The company contributes to youth education and aid projects conducted by 16 National Red Cross Societies across Europe through equipment donations and physical support.

Yellowstone Park Foundation

Yellowstone National Park
Yellowstone National Park

Since 1997, Canon has been the largest supporter of wildlife conservation and research in Yellowstone National Park. Through Web-based programs made for educational purposes, Canon technology has enabled millions of students to learn about nature, while giving the general public unique access to the magic of Yellowstone.

Canon Envirothon

An outdoor classroom
An outdoor classroom

Since 1998, Canon U.S.A. has sponsored the Canon Envirothon, the largest environmental science competition for high school students in North America. Each year over 500,000 U.S. and Canadian students participate in the contest, deepening their knowledge of nature and the environment through field work and presentations.

Canon PhotoMarathon

A PhotoMarathon in Singapore
A PhotoMarathon in Singapore

In this unique photography competition, participants are assigned specific themes with only a few hours to shoot their photos. Though a Canon-organized event, any camera brand is allowed. In 2010, PhotoMarathons were held across Asia, attracting over 14,000 participants.

Green Volunteer Action

Field training of nature photography
Field training of nature photography

Canon organizes a contest for university students to develop ideas on the topic of environmental protection. Held in conjunction with the China Wildlife Conservation Association and other organizations, the event awards those who pass preliminary rounds with the opportunity to attend lectures by professional wildlife photographers in nature reserves.

The Tsuzuri Project (Cultural Heritage Inheritance Project)

Craftwork by Mr. Hiroto Rakusho, a master of gold leaf art
Craftwork by Mr. Hiroto Rakusho, a master of gold leaf art

Canon digital technology and traditional Japanese craftsmanship come together in the Tsuzuri Project, an initiative co-organized by NPO Kyoto Culture Association to create high-resolution scale facsimiles of Japanese cultural assets. The project enables original artwork to be preserved, while still allowing the general public to enjoy these works.

Furusato Project – Linking Today's Dreams to the Future

Revitalization of a rural environment
Revitalization of a rural environment

Through this project to sustain the beauty of furusato (hometowns) for future generations, Canon Marketing Japan works with environmental NPOs to cultivate terraced rice-fields and tidelands, recultivate abandoned farmland, and carry out other activities targeting environmental coservation. At present, the project targets 14 areas in Japan.


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