Activities Focused on Tomorrow
Sales and Marketing / Post-Purchase Services
In business and in our daily lives, Canon delivers the latest life-enriching products and solutions to customers around the world.
The Canon brand is a registered trademark in over 180 countries and regions and our global sales network continues to expand and evolve. Beyond ensuring that new products reach customers in a timely manner, Canon offers solutions and services that are ahead of the times. Our marketing activities are focused on securing the trust of our customers to ensure that Canon will remain their brand of choice.
Canon U.S.A., Canon Europe, Canon China, Canon Australia and Canon Marketing Japan oversee sales in their respective regions.
Through the comprehensive implementation of supply chain management, marketing activities are coordinated with development and production operations through advanced IT systems to ensure that Canon products are delivered as needed anywhere in the world.
Our sales network also plays an important role in gathering input from customers, which is fed back into future development and production processes.
Canon collaborates with Océ in marketing activities. Utilizing both Océ's products and sales network, we are further expanding our printing business. In addition to Europe, we are also strengthening our collaboration with Océ through the integration of our marketing operations in Asia and the United States.
To better serve emerging markets in Asia, Russia, the Middle East and Africa, we are strengthening our sales capabilities in each region. These efforts include enhancing local sales networks and bolstering service training, expanding awareness of the Canon brand and its trustworthiness, and introducing new products designed to satisfy local needs.
In response to the needs of our customers, Canon optimizes document input-output environments for businesses on a global scale, offering a comprehensive range of maintenance and operational services.
Through optimal device layout and operational improvements, along with the high standard of quality service Canon provides worldwide, customers can realize significant cost savings and productivity gains.