Activities Focused on Tomorrow
Sales Network Asia & Oceania
In Asia and Oceania, which includes the rapidly growing markets of China and India, Canon China and Canon Australia play central roles in our marketing activities. Canon China, which oversees operations in Asia, takes into consideration each country and region's unique customer needs to provide ideally suited products. The company aims to create an emotional bond with customers through its marketing activities. Canon Australia's sales and marketing activities focus on new distribution channels linking Canon products and services to customers throughout Oceania.
A Canon China showroom in Beijing
A product launch on Nanjing Road, Shanghai
Canon China's marketing and service activities are tailored to the Chinese market. Through the promotion of Chinese-language product brand names and large-scale product launch events, the company is enhancing awareness of, and affinity for, the Canon brand among consumers.
An EOS camera photo exhibit
Canon Australia adopted an interactive approach in its sales promotion campaign for digital SLR cameras, which included the launch of a Web community for photographers using Canon cameras and recognizing outstanding photographic works.
