The name Canon carries such meanings as "holy scripture" and "criterion or standard of judgment." It effectively captures Canon's corporate spirit, which aims to set a global standard for advanced technologies and service while becoming a criterion in the industry to which others will aspire. The Canon logo, introduced in 1935, has undergone several changes as the company has grown. Despite these modifications, the strong character reflected in the sweeping inward stroke of the "C" has remained intact from the day that the company was founded. Striving for consistency in communication since day one has greatly contributed to the worldwide trust that the Canon brand enjoys today.