Canon aims to attain the overwhelming No.1 position in each of its core businesses. Using technological innovations to accomplish this goal, the company is focusing on the development of both key components to produce competitive products, and platform technologies that can be shared company-wide. Canon is also hard at work on "cross-media imaging" to enable users to intuitively express and re-create images at will through advanced synergies between Canon imaging devices.

Diversification and globalization have enhanced Canon's corporate value. Having diversified by moving into new business areas such as large-format inkjet printers, digital production systems, and business solutions, Canon is also working to establish organic light-emitting diode (OLED) displays, SEDs, and other display technologies. Group companies are also independently diversifying their businesses by exploiting their own unique technical specialties and regional advantages.

To continue growing beyond 2010, Canon is targeting new business domains in the fields of medical imaging, intelligent robots for automated production, and safety. Along with the advancement of research and development by strengthening its industry/academia partnerships with numerous global research institutions, Canon is strengthening its fundamental research in new material properties, advanced sensor technology, and other leadingedge technologies to secure long-term growth.

In order to boost international competitiveness and ensure consistent product quality, Canon is working to establish fully automated production lines built around automated machinery and robots. Besides moving to the inhouse production of key components and major parts to enhance product differentiation, Canon is putting in place a globally optimized production system that takes into account not only production costs, but also transport costs and employment practices.

A truly excellent company requires excellent employees. Canon is making a concerted effort to nurture future global leaders by handing down its corporate DNA-respect for humanity, an emphasis on technology, and an enterprising spirit�\through employee training programs and practices. At the same time, the company is taking measures to increase compliance awareness among all employees with the goal of cultivating individuals society can rely on.