Excellent Global Corporation Plan Phase Ⅳ
Aiming to join the ranks of the world's top 100 companies, Canon has initiated a transformation.

In 2011, Canon embarked on Phase Ⅳ of the Excellent Global Corporation Plan, which was initiated in 1996 based on the company's corporate philosophy of kyosei with the goal of becoming a truly excellent global company admired and respected the world over. In Phases Ⅰ, Ⅱ and Ⅲ, Canon strengthened its financial structure and compiled a steadily growing record of achievements. Now, in Phase Ⅳ, it aims to achieve sound growth under the slogan “Aiming for the Summit: Speed & Sound Growth.”
1.Achieving the overwhelming No.1 position in all core businesses and expanding related and peripheral businesses
Canon believes sound growth is predicated on strengthening its primary businesses. With innovative and attractive industry-leading products, and an emphasis on highly profitable solutions and services, Canon aims to achieve the overwhelming No.1 position in each of its primary businesses. At the same time, the company continues to grow its secondary businesses in related areas such as network cameras and the retail photo segment.
Digital SLR camera
2.Developing new business through globalized diversification and establishing the Three Regional Headquarters management system
Canon has intensified efforts to strengthen two new business domains: medical imaging and intelligent robots for automated production. To date, the company had made Japan its center for innovation, promoting business development and diversification. Now, however, Canon is looking to M&A and other methods to achieve innovation in the U.S. and Europe as well, creating a global R&D framework based on its Three Regional Headquarters management system.
OPTOPOL Technology (Poland)
3.Establishing a world-leading globally optimized production system
Canon optimizes productivity by diversifying its production facilities worldwide. With the aim of achieving rational production in terms of product quality and cost, the company comprehensively assesses such factors as distribution, parts procurement, labor, and risk. Production is further enhanced by Canon's in-house production of tools, materials and technologies, including automated production systems.
Canon Virginia
4.Comprehensively reinforcing global sales capabilities
As developing and resource-rich economies in Asia, South America and Africa join the ranks of the world's growth centers, Canon continuously assesses trends and aligns its global sales structure accordingly. In Europe and the U.S., for instance, Canon is strengthening its services and solutions sales force and deepening its partnership with Océ N.V. In Asia, the company focuses on the Chinese market while expanding sales in ASEAN countries.
Canon India mobile showroom
5.Building the foundations of an environmentally advanced corporation
As an environmentally progressive company, Canon pursues environmental conservation hand in hand with business growth. The company employs technologies that support energy savings and resource conservation through every stage of the product lifecycle— from initial design and production to eventual recycling. In all its corporate activities, Canon undertakes efforts to reduce burden on the environment.
imageRUNNER ADVANCE
6.Imparting a corporate culture, and cultivating human resources befitting a truly excellent global company
The enterprising spirit at the heart of Canon has enabled the company to continuously transform itself over many decades. This is reflected in Canon's guiding principles—the San-ji (Three Selfs) Spirit—which have been passed down since its founding. Today, Canon actively works to maintain a corporate culture that values transformation. At the same time, the company's international training programs help to develop personnel befitting a truly excellent global company.
Leadership training
The Excellent Global Corporation Plan
Phase Ⅰ 1996-2000
To strengthen its financial base, Canon transformed its mindset to total optimization and focus on profit. The company instituted various business innovations, including selection and consolidation of business areas, and reform activities in such areas as production and development.
Phase Ⅱ 2001-2005
Aiming to become No.1 in all major business areas, Canon focused on strengthening product competitiveness along with the changing times, stepping up efforts to digitize its products. The company also conducted structural reforms across all Canon Group companies around the world.
Phase Ⅲ 2006-2010
Canon moved ahead with such growth strategies as enhancing existing businesses and expanding into new areas. The company also implemented “real-time management” capable of responding quickly to changes in business along with the thorough implementation of SCM and IT reforms.
Canon's Corporate DNA

Behind Canon's 70-plus-year history and development as a business lies its corporate DNA: a respect for humanity, an emphasis on technology, and an enterprising spirit that the company has consistently passed on since its foundation. The enterprising spirit on which Canon was started as a venture
company and the relentless drive to distinguish itself through technology permeate the company, and have continued to provide society with new advances. These motivating factors are in turn supported by a respect for humanity, which encompasses meritocracy and an emphasis on good health.
Canon is committed to passing its corporate DNA on to future generations to ensure the company grows for another 100, or even 200, years.
The San-ji (Three Selfs) Spirit
The Three Selfs, the foundation of the company's guiding principles that have been passed down since Canon was founded, are self-motivation, self-management and self-awareness. For Canon, which strives to be a truly excellent global corporation while maintaining the legacy of its corporate DNA, the Three Selfs continue to serve as the company's most important guiding principles.

| Take the initiative and be proactive in all things. | |
| Conduct oneself with responsibility and accountability. | |
| Understand one's situation and role in all situations. |
