Imagine a scene from your favorite movie. Now picture this: behind the scenes there were large motion picture cameras, extensive lighting equipment and numerous staff. Yet, despite the elaborate preparations and set-up, the movie's director may not have been able to fully express his or her vision. In fact, for many scenes, a director is left with no choice but to settle for a compromise.
With the launch of the Cinema EOS System, Canon has made its long-awaited entry into the motion picture production industry, expanding the possibilities of creative expression while delivering exceptional imaging quality.

With its compact, lightweight body, the EOS C300 digital cinema camera facilitates filming in confined spaces, such as the inside of a car. Its exceptional mobility also enables such shooting possibilities as mounting the camera on a radio-controlled helicopter.

But perhaps what amazes filmmakers the most is the outstanding image quality. The EOS C300 even makes possible the capture of sharp, clear, detail-rich images in dark settings that would otherwise require additional lighting.

Ushering in this new wave of filmmaking were the movie-shooting capabilities incorporated in the EOS 5D Mark II digital SLR camera. Industry professionals from around the world have praised the rugged performance of its compact, lightweight body, the wide lineup of interchangeable lenses it accommodates, and the stunning image quality and high sensitivity it delivers. Producing high-quality cinematic images with beautiful background blur, the camera has been used in the production of a number of major motion pictures and television dramas.

Spurred by the popularity of the 5D Mark II, Canon sought input from filmmakers working on the front lines of the industry and applied the feedback to the development of the Cinema EOS System lineup of cinematography products. With more than 70 high-performance interchangeable lenses, including new EF Cinema Lenses, the system offers extraordinary expressive capabilities.

To provide complete support and direct communication with professional users, the Canon Hollywood Professional Technology & Support Center was recently opened in the heart of the U.S. cinema and television production industry.

Canon is striving to provide visual storytellers with the means to convey their stories as envisioned. Perhaps the day is not far off when we will be able to enjoy watching scenes that could previously only be dreamed of.