Eye on the Future
Expanding into Emerging Markets
In rapidly growing Ahmedabad, India, communication is blossoming.
In the state of Gujarat in western India lies the Ahmedabad District, home of some of the most phenomenal economic growth in one of the world's fastest developing nations. Buses, cars, rickshaws, motorcycles, bicycles and pedestrians busily shuttle in all directions around the city. Huge new shopping malls, a testament to the rising prosperity, are springing up one after another.
In line with this growth has been rising demand for products and services that enhance quality of life. For Canon digital cameras and printers, which offer high image quality and ease of use, the future looks bright indeed.
In anticipation of continued rise in demand, Canon India has rolled out a chain of branded retail stores called Canon Image Square. At the stores, customers are able to handle Canon digital cameras and printers to experience their performance and ease of use before purchasing them. With knowledgeable and attentive staff on hand to answer questions about the products, Image Square has gained a reputation for trustworthiness and become a popular shopping destination. As of the end of 2011, there were some 50 Canon Image Square stores in 32 major cities across India. By the end of 2014, we aim to expand this number to 300 stores in 150 cities.
Canon also carries out a range of marketing activities in other emerging markets, including China, Indonesia, Russia and Brazil. All around the world, we strive to help people experience and enjoy the benefits of enhanced communication through Canon's high-quality imaging capabilities.