Canon e-IFxs / e-HDxs series Recently, Canon introduced a new broadcast lens technology, ,by launching the J22ex7.6B. Canon is Pleased to offer complete series of and lenses. The / technology consists of two meanings that start from the letter "e". One is the "ecological design", the design harmless to the environment. The other is the "enhanced digital" technology which improves the performance of the digital drive unit. Of course, the new technology inherits all the advantages from its predecessor, the IFxs technology, which includes the advanced optical design concept, based on the X-Element technology. Enhanced Digital Drive The / series are equipped with an informational display and the Digital Function Selector, an X-Y axis switch, so that the user can customize the enhanced digital functions much more easily and precisely. This new design enables the user to bring out the digital functions fully. • User settings are both simple and easy to operate. Under settings included:speed preset, framing preset (2 memory positions now) shuttle shot, zoom track, new focus preset with IASD lens. • Follow signal display for iris, zoom and focus (IASD only) for virtual reality, robotic control and other uses. • User settings for zoom and focus curve mode for precise control based upon the users requirement. • New AUX 1 and AUX 2 switches can be assigned for basic functions giving enhanced memory capability. • A precise movement mode can be memorized for the zoom seesaw control, zoom demand control and preset control. • The drive unit can memorize 9 patterns of user-customized settings and also transmit the data between different drive units. • The self diagnostic mode provides error message, if necessary. Ecological Design It is Canon's policy to not pollute the earth and through research, we are quickly reaching the goal. The / series have avoided using any materials or substances that could pollute the environment. The optical parts, featuring lead free glass, are designed to be completely nonpolluting and the mechanical parts are virtually free of all harmful products to the earth.