New Products Introduced at NAB2009 HJ14ex4.3B Widest Angle HD Lens to date in the TV Industry Over the past decade, as the demand for broadcast HDTV production has continued its steady growth, Canon’s HJ11ex4.7B lens has been a popular HDTV wide-angle lens, earning a stellar global reputation for outstanding optical performance and ease of operation. Capitalizing on this legacy of imaging excellence, Canon is expanding the possibilities of HDTV origination with the launch of an even more advanced wide-angle lens, the HJ14ex4.3B. This is a totally new-generation lens design and is particularly innovative in combining an extended 14 times zoom range and unprecedented 4.3mm wide angle, with an enhanced overall optical performance. Unequalled image clarity and sharpness were the design goals. Even the digital drive-unit is newly developed to provide streamlined ergonomics and ease of operation that further empowers camera operator shooting flexibility. KJ17ex7.7B Canon’s 2nd Generation HDgc Series The emergence of a new generation of cost-effective HDTV acquisition systems spurred Canon to create a new category of portable lenses to better match the price performance ratio of these cameras. This led to the introduction in 2006 of the new HDgc lens series. Canon is now introducing a second generation HDgc that reflects further design optimizations. The first of these new lenses is the KJ17ex7.7B. The KJ17ex7.7B is specifically designed for users whose foremost priority is a lens that delivers a generous range of focal lengths combined with a wide field of view in a lightweight mobile package. The lens design is a fine compromise between the demands for ruggedness and mobility in a handheld camera system and the high imaging performance requirements for HD News and lower budget HD productions. An important aspect of this lens is the cost optimized design concept. Customer recommendations combined with evolving optical design strategies and materials produced a new definition in price performance ratio for HD ENG acquisition systems that guided the design of the new KJ17ex7.7B.