Meeting the needs of today’s photo lifestyle
Our customers may want to enjoy their photo lifestyle in ways much more free and flexible than we expect. That’s why we set out to fulfill their photo expectations.
When the EOS Rebel T3i was introduced, the “EOS PREMIUM ACCESSORIES” also debuted. This was no coincidence; we developed both for the same purpose, that is, to open the door to new photographic horizons.
A better fit for everyday life
Our initial inspiration was the realization that people can enjoy photography more freely as part of everyday life. This led us to devise the concept of the “inner pouch,” which provides a dedicated space for a camera in a convenient bag. We enhanced the everyday usability of the pouch by designing it to fold into a compact size when not in use.
The pouch is intended as a casual accessory that makes the camera always available. Some might say that this design has contributed greatly to the evolution of photography as an essential part of daily life.