Body colors that express particular lifestyles and values
Instead of categorizing our customers according to stereotypical categories such as age and gender, we classified them according to vertical targets such as common hobbies, values and lifestyles.
Thus, the PowerShot SX210 IS is designed to evoke a sense of refined living, with the body colors also expressing superior quality. Each of the three colors reflects a natural hue as well as a unique shine. We spent a considerable amount of time designing what we consider to be ideal body colors.
These three colors are all highly original and impart a sense of refined quality. We are confident that they harmonize naturally with any setting or mood, and they never look out of place — even on the table of an exclusive restaurant.
Crafted for today’s lifestyles
The PowerShot SX210 IS provides all the features required of a modern camera without an extravagant appearance. We succeeded in designing the SX210 IS with almost all the features originally envisioned.
We feel this model reflects the users’ lifestyles, enabling everyone to enjoy its exceptional performance. In short, the PowerShot SX210 IS offers a design that anticipates the emergence of new lifestyles.
