The World's Smallest APS camera

ELPH [A]  IXUS [O]  IXY [J]

APS Lens-Shutter Camera

Marketed May 1996 Original Price 48,000 yen (w/case and remote control) Canon's first APS (Advanced Photo System) camera and the world's smallest autofocus zoom compact camera. Drop-in film loading is really simple. The film (24mm width) is kept inside the cartridge even after development. The camera incorporates a highly integrated design for compactness. The 24-48mm zoom lens uses hybrid focusing with active and passive autofocusing. The small, built-in flash pops up and retracts automatically. The exterior is made of stainless steel alloy SUS for a luxury touch. Upon its introduction, the IXY became a runaway hit product. Outline Catalog Ad Innards All-around view