The Advance in EOS and Strengthening Lineup

Introduced in November 1994, was the "EOS-1N," the successor to the "EOS-1" and the most advanced model of the EOS camera line. The "EOS-1N" was developed, fully exploiting the abilities inherent in the high-performance EF lens. In addition to such functions as the 5-point Area AF, a 16-zone evaluative metering sensor linked to the focusing points, and reduction of film transport and drive gear noise, the "EOS-1N" incorporated improved features in terms of its operability and rigidity by reflecting feedback from the users. These refinements enabled the camera to continuously play the role of a highly reliable camera among professional photographers.

The "EOS Kiss," a fully automated, small, lightweight camera was introduced in September 1993 and became a great hit. Though the camera was designed to satisfy the novice photographer, the advanced features incorporated in the camera attracted a wide range of users. The "New EOS Kiss," a refined version of the "EOS Kiss" made its debut in September 1996.

The "EOS 5QD" caused a sensation when it was unveiled in November 1992, because of the eye-controlled focusing system. The eye-controlled focusing system was further advanced to be compatible with vertical format shooting in the "EOS 55," which was introduced in 1995.

APS (Advanced Photo System)

On February 1, 1996, the Advanced Photo System was announced by five companies: Canon Inc., Eastman Kodak Company, Fuji Photo Film Co., Ltd., Minolta Co., Ltd., and Nikon Corporation. The "IXY" Canon's first Advanced Photo System camera was released in April 1996. The camera incorporated many advantages of the Advanced Photo System including small film cartridge size, simple film loading mechanism and the latest miniaturization technologies. The "IXY" became a runaway hit because of its unprecedented compactness and functionality. It also contributed to produce the popular recognition that the Advanced Photo System is synonymous with Canon.

The Arrival of the Digital Era

The first half of the 1990s was the transitional period for video camcorder from the conventional analog system to the digital system based on the DV format. The production of the SV camera was ended in 1992, giving way to the shift to digital cameras. In July 1996, the "PowerShot 600" was released as the company’s first digital camera that was independently developed by Canon.