Premium compact digital camera with priority on pleasurable carrying
IXY DIGITAL L

[ Japan : IXY DIGITAL L, Americas : PowerShot SD10 DIGITAL ELPH,
Europe/Asia/Oceania : DIGITAL IXUS i ]


This month's Technical Report introduces the IXY DIGITAL L, a high-quality compact camera with 4.0-megapixel CCD and high-resolution single focal length lens (39mm equivalent focal length in 35mm format), released in October 2003.
Photo 1 IXY DIGITAL L (with four color variations)/Platinum Silver Photo 1 IXY DIGITAL L (with four color variations)/Piano Black Photo 1 IXY DIGITAL L (with four color variations)/Pearl White Photo 1 IXY DIGITAL L (with four color variations)/Satin Bronze
Platinum Silver Piano Black Pearl White Satin Bronze
Photo 1 IXY DIGITAL L (with four color variations)
Concept of development
Canon has released a total of 8 models in the IXY DIGITAL series, including the first "IXY DIGITAL" released in spring 2000, through the "IXY DIGITAL 30" released in spring 2003.
The IXY DIGITAL series has been a longtime bestseller model for over 3 years, gaining high popularity among a broad range of users regardless of age or sex.
The IXY DIGITAL L (Photo 1) is a new model that aims to represent the next-generation IXY DIGITAL with the following development concepts:

A more refined and stylish digital camera while retaining the IXY DIGITAL series concept


Feature 1: New compact design with high-quality body

High-quality, stylish design
While retaining the basic "Box & Circle" design concept of the IXY DIGITAL series, the IXY DIGITAL L, as the first model of the next generation of the IXY DIGITAL cameras, employs new materials (aluminum-magnesium alloys) and vertically oriented shape (approx. aspect ration of 2:1).
Furthermore, its stainless-steel side cover creates a quality feel and ensures the body's robustness.

Color variations that bring out the best of the materials
For the first time in Canon digital cameras, the IXY DIGITAL L comes in four colors: Platinum Silver, Piano Black, Pearl White, and Satin Bronze.
Typically, colorization of the camera body is achieved by the surface coating. The IXY DIGITAL L, however, applies different surface processing suitable for each color, creating a totally different high-grade look from traditional colored models.
Each color's surface processing is as follows:

• Platinum Silver Dense hairline finish (high density)
• Piano Black High-gloss buff finish on the front and blast finish on the back
• Pearl White Polarized pearl coating finish
• Satin Bronze Coarse hairline finish (low density)

Ultrahigh-density packaging technology realizes more compact body
The IXY DIGITAL L employs a host of cutting edge mounting technologies including the double-sided CSP-IC mounting, and fewer circuit boards was reduced by reexamining the parts configuration. Despite featuring a 4.0-megapixel CCD, it has achieved a very compact body of only about 79cc volume with a weight of about 100g.

SD Memory Card supported
Following the IXY DIGITAL 30, the IXY DIGITAL L also adopts the SD memory card. Thanks to SD Memory Card's compact, postage stamp size (24mm x 32mm x 2.1mm), it significantly contributes to the compactness of the camera body.
The estimated number (time) of images can be captured using the bundled 32MB SD Memory Card is shown in Table 1.

Table 1 Estimated Recording Capacity of SD Memory Card
(with a bundled 32MB SD Memory Card)


Compact Li-ion battery and dedicated battery charger
To further promote compactness, the IXY DIGITAL L uses the same battery pack, NB-3L, as the IXY DIGITAL 30. This, together with the camera's energy-efficient design, makes the IXY DIGITAL L capable of capturing approximately 190 images with a fully charged battery.
The battery charger is also compact, yet it charges the battery in about 95 minutes.

Ultra-compact, highly-efficient and reliable built-in light guide flash

1.5" low-temperature polysilicon TFT LCD monitor (100% image coverage) with thin, low power consumption backlight


Feature 2: High image quality
CCD sensors with approximately 4.0 million effective pixels
The IXY DIGITAL L features a smaller CCD than conventional 4 megapixel models. Together with the adoption of primary color filter, the camera produces a high-quality image of up to 2,272 x 1,704 pixels.

High-resolution single-focal length lens
The IXY DIGITAL L is equipped with a 39mm (in 35mm film format) single-focal length lens with a maximum aperture of f/2.8. The lens consists of four air-spaced elements. An aspherical element ensures good aberration compensation. Furthermore, by using high-refraction glass, the lens is an ultra-compact optical system.

High-quality image processing with DIGIC, Digital Imaging Processor
The IXY DIGITAL L incorporates Canon's proprietary DIGIC digital imaging processor, for its signal processing.
With an improved algorithm optimized for digital cameras, DIGIC achieves higher image quality, more precise autofocus (AF) and faster processing speed as well as lower power consumption.

High-speed AF and precise AE/AWB based on iSAPS technology
The IXY DIGITAL L features iSAPS technology which analyzes and predicts the scene just before the image is made based on the statistical analysis on user's shooting conditions using the vast amount of photographic data Canon had accumulated over the years of camera development.
As a result, the camera has faster, more precise AF, AE and Auto White Balance (AWB) than ever before.

Precise white balance with five preset positions and manual adjustment

Wide range of ISO equivalent speed settings including the high image quality ISO 50



Feature 3: Advanced functions and comfortable operation
Quick Shot function
The IXY DIGITAL L comes with a Quick Shot function.
Normally, an autofocus mechanism calculates the focal distance while detecting the contrast of the subject when the shutter button is pressed halfway, thus attaining extremely accurate focusing. However, if the shutter button is jabbed down all the way without stopping it halfway first there is a bit of a time lag between fully pressing the shutter button and the exposure starting, because the calculation must be performed.

The Quick Shot function of the IXY DIGITAL L makes full use of iSAPS technology and new algorithm for its metering method, enabling the user to activate the shutter almost immediately without time lag by fully pressing without stopping halfway (see Fig. 1).

Fig. 1 Quick Shot Sequence
Fig. 1 Quick Shot Sequence
Super macro shooting mode
The Super Macro mode allows the user to focus as close as 3cm from the photographed subject (measured from the tip of the lens). The shooting area when using this mode is 24 x 18mm.
Normal focusing has also become much more convenient, allowing the user to focus on subjects as close as 10cm.

Simple user interface with minimum number of buttons
There are only four controls on the back of the IXY DIGITAL L: the omniselector; the function (set) button; the menu button; the mode switch. They are functionally arranged (Photo 2).
Photo 2 Controls on Back of Camera
Photo 2 Controls on Back of Camera
Clock Display mode
The IXY DIGITAL L incorporates Clock Display mode (see Fig. 2), which shows the time on the LCD monitor when the user holds the SET button in shooting mode.
This enables the user to easily ascertain the rough interval between shot as well as the current time.
Fig. 2 Clock Display (with view options)
Fig. 2 Clock Display (with view options)

Mute mode
The IXY DIGITAL L comes with Mute mode. From the MENU, turning Beep Off disables all sounds except for the warning sound. This permits the user to shoot readily even in locations where silence is imperative.

5-point AiAF with selectable 1-point AF

Three light metering modes

Movie recording with audio and replay function (max. 3 min.)

Color Effect modes

Shutter speed of 15 to 1/1500 seconds with noise reduction

Histogram display of playback image

Enlarged display of image for easy confirmation

Digital zoom with continuous variation of angle of view

Twelve image quality modes

LCD monitor Display Off mode

ON/OFF selection of AF-assist Beam

Self timer (2 or 10 seconds)

International user interface (UI) supporting twelve languages


Feature 4: Digital communication

Direct prints with dedicated printers
The IXY DIGITAL L supports direct printing, enabling the user to print out high-quality images by simply connecting the cameras to the CP-300/200/100/10 Card Photo Printers or direct printing compatible Bubble Jet printers using the dedicated cable. Operation is easily controlled from the camera.

Compatible with PictBridge new industry standard
The IXY DIGITAL L supports PictBridge standard established in February 2003. This enables the direct printing from any PictBridge-compatible printer regardless of the manufacturer.

Compatible with the Exif Print standard

Features "My Camera" function

Bundled with a comprehensive package of software applications

Access to "Canon Image Gateway (CIG)" on the Web (Available only in Japanese)

Compatible with USB Interface


Feature 5: Accessories
All Weather Case submersible to 3 meters
As an option, the All Weather Case is available (Photo 3). By limiting its submersion depth to 3 meters, the case is smaller and lighter, allowing users to conveniently use it at the beach or on the ski slopes.

Photo 3 All Weather Case AW-DC10
Photo 3 All Weather Case AW-DC10
Soft Case to coordinate with camera
The optional Soft Cases (two types, each with four colors) are available to color coordinate with the camera.

This issue of the Technical Report introduces the IXY DIGITAL L. Table 2 depicts the major specifications of the IXY DIGITAL L, while Fig. 3 shows the names of exterior parts.
The camera comes with a Kit as shown in Photo 4. There is no recommended retail price.
Table 2 IXY DIGITAL L Major Specifications
Fig. 3 Nomenclature
Fig. 3 Nomenclature

Photo 4 IXY DIGITAL L Kit
Photo 4 IXY DIGITAL L Kit
Along with the IXY DIGITAL L, Canon has also released the PowerShot A80 with 4.0-megapixel CCD (Photo 5), which slots into the lineup above the PowerShot A70.
Photo 5 PowerShot A80
Photo 5 PowerShot A80