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Medium- to Long-Term Management Plan

Excellent Global Corporation Plan

Canon launched the Excellent Global Corporation Plan, our medium- to long-term management plan, in 1996. Based on our corporate philosophy of kyosei, the plan spurs us to continue our technological contributions to society with the aim of becoming a corporation that is admired and respected the world over. In 2011 we embarked on Phase IV of the Excellent Global Corporation Plan, under the slogan "Aiming for the Summit: Speed & Sound Growth." We are taking up new challenges so that by 2015, the final year of this plan, we will have achieved our goal of inclusion among the ranks of the world's top 100 companies in terms of all major management indicators.
The world's economic geography and industrial structure are changing drastically, and Canon is making changes accordingly so as to stay ahead of the times, while keeping to our “sound growth” principles.

Exellent Global Corporation Plan

Key Strategies in Phase IV, 2011–2015

Achieve the overwhelming No. 1 position in all core businesses and expand related and peripheral businesses

We will launch competitive products through innovation and increase profits in our solutions and services businesses, as well as expand related and peripheral businesses, such as network cameras and retail photography.

Digital SLR cameras
Digital SLR cameras

Develop new business through globalized diversification and establish Three Regional Headquarters management system

While cultivating pillars of business in new sectors, such as medical and industrial equipment, build a global research and development structure by establishing Innovation Centers in Japan, the United States and Europe, and aim to establish new businesses.

R&D at Océ N.V. in the Netherlands
R&D at Océ N.V. in the Netherlands

Establish a world-leading globally optimized production system

Construct a globally optimized production system for optimal production site placement by comprehensively assessing such risk factors as logistics, procurement and labor, and proceed with in-house manufacturing and production automation.

"Man-machine cell" at Nagasaki Canon
"Man-machine cell" at Nagasaki Canon

Comprehensively reinforce global sales capabilities

Continue developing new markets in emerging and resource-rich economies in global growth centers such as Asia, South America and Africa, and strengthen solutions business in developed markets.

Canon Image Square retail store in India
Canon Image Square retail store in India

Build the foundations of an environmentally advanced corporation

While maintaining our efforts to develop technologies for energy and resource conservation, strive to create products with reduced environmental impact throughout their lifecycles, so as to contribute to the development of a society that equally supports enriched lifestyles and the environment.

Bio-based plastic molding process
Bio-based plastic molding process

Impart a corporate culture, and cultivate human resources befitting a truly excellent global company

Demonstrate an enterprising spirit based on the San-ji (Three Selfs) Spirit, cultivating and handing down a corporate culture in which all employees unfailingly face up to the challenges of transformation, while making use of international training programs and nurturing global human resources.

Seminar targeting managers of overseas group companies
Seminar targeting managers of overseas group companies

Global Rankings in 2011

FORTUNE: FORTUNE Global 500*
  • Revenues: 204th in the world (2010: 216th)
  • Profits: 171st in the world (2010: 202nd)

July 25, 2011, issue. Evaluation of five performance measures for fiscal 2010, including revenues, profits, and assets.

  • *FORTUNE Global 500 is a registered trademark of Time Inc. in the United States.

FORTUNE: FORTUNE Global 500

Financial Times: FT Global 500
  • Market capitalization: 122nd in the world (2010: 93rd)
    (8th in the Technology Hardware & Equipment Sector)

June 25/26, 2011, issue. Market capitalization ranking on March 31, 2011 (the number of outstanding shares multiplied by share price).

Financial Times: FT Global 500

Key Facts

Key Facts

  • Note:Data is based on consolidated calculations.

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