Materiality Themes in 2012
Canon annually conducts a stakeholder survey, taking the concerns and expectations expressed into consideration in determining the reporting categories of our sustainability report.
Respondents choose the themes of greatest concern to them from a list of themes considered important by Canon based on recent social conditions and the Canon Group CSR Activity Policy. The top six themes are reported on as materiality themes.
Survey Summary
- Method: Questionnaire
- Target: Consumers, suppliers, investors and analysts, NGOs and NPOs, persons affiliated with universities and research organizations, national and local governments in Japan, the Americas, Europe and Asia
Respondents: 86 - Survey period: December 2011–January 2012
1.Contributing to Enriched Lifestyles through Imaging Technology
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Developing Imaging Culture
—Canon enters the video production field with the Cinema EOS System -
Enhanced Productivity through Advanced Document Management
—Global development of cloud document services -
For Prompt, Accurate Diagnoses that Minimize Patient Impact
—Development of compact, wireless digital radiography systems
2.Creating Imaging Technologies that Will Contribute to Future Society
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For Optimal, Individualized Medical Treatment
—DNA diagnostic system research and development in the United States -
For a Society with Easy Access to Advanced Medicine
—Developing new diagnostic technologies through our industry/academia partnerships -
Improving Astronomical Observation Technology
—Ultra-high-sensitivity CMOS sensor installed in astronomical telescope
3.Reducing Environmental Impact throughout the Entire Product Lifecycle
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Balancing High Functionality with Reduced Environmental Impact
—Developing environmentally conscious products and making environmental impact "visible" -
Reducing CO2 Emissions from Operations
—Promoting energy conservation, including electric power-saving measures, at all operational sites
4.Social and Cultural Support as a Good Corporate Citizen
- Disaster Recovery
—Support for post-disaster recovery efforts worldwide - Bright Future for Children
—Educational assistance for children in Asia - Resolving International Issues
—Assisting refugee support organizations
5.Hiring, Developing and Promoting Diverse Human Resources
- Creating Jobs Locally and Expanding Local Hiring
—Enlivening local economies through job creation - Activating Diverse Human Resources
—Holding seminars for managers worldwide
6.Strengthening Corporate Governance and Compliance
- Strengthening the Internal Control Structure
—Bolstering the internal control structure for the entire Group
