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Application of Canon Technologies and Products in Biodiversity Conservation: Canon contributes to the conservation of biodiversity by using our proprietary imaging products and technologies for environmental research and monitoring.

Canon fully recognizes that biodiversity is key to the future of a sustainable society, and promotes activities that help to maintain 
the world's incredible variety of life.

Canon Lenses Support Albatross Conservation

<Cooperating in Activities to Save Endangered Species > : Yamashina Institute for Ornithology, the preeminent research facility of its type in Japan, has worked tirelessly to help rescue the short-tailed albatross from the brink of extinction. Canon has provided super telephoto lenses and digital single-lens reflex cameras to help observers read numbers on the small leg bands used for individual identification from up to 300 meters away, in order to avoid disturbing the birds.
We hope Canon products will continue to play a role in future innovative environmental initiatives of the Yamashina Institute for Ornithology.
800mm Super Telephoto Lens
Photo : Albatross
Photo : Albatross

EOS System Records Rare Animal Activities

<Partnering with WWF for Environmental Conservation >
Canon Europe has been a Conservation Partner of the WWF (World Wide Fund for Nature) since 1998. In 2012, the company provided Canon cameras and video equipment as part of nature conservation efforts in the Arctic while also working with experts to document and record climate change in the region. Canon also plays a supporting role in managing a database for storing data related to these efforts.
Photo:EOS System

Network Cameras Help Protect Endangered American Animals

 <  Wildlife Conservation Program in Yellowstone National Park >
Canon U.S.A. supports “Eyes on Yellowstone,” an educational and research program to manage and protect endangered wildlife species and promote education at Yellowstone National Park. Canon's imaging equipment has been used to monitor the lives of animals, create a video library, and gather information since 1995.
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Photo:Bear
Photo:Network Camera on Tree
Photo:Network Camera

[ WILDLIFE AS CANON SEES IT ] Environmental Advertisements

Currently, more than 20,000 species of animals on earth face the crisis of extinction.
Canon believes that one of the best ways to help conserve biodiversity is
to enhance awareness of the plight of these endangered animals.
For more than 30 years, since 1981, we have been publishing a series of environmental ads
in National Geographic magazine, drawing attention to 380 species of wildlife at risk of extinction.
We continue to use these ads to reach out to people around the world and inform them
about the habitat and other issues that threaten these animals´ survival.

2013.01 2013.02 2013.03 2013.04 2013.05 2013.06 2013.07 2013.08 2013.09 2013.10 2013.11 2013.12
125th-anniversary
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Click thumbnails to enlarge. For more Information, see linked PDF files.

WILDLIFE AS CANON SEES IT 125th-anniversary PDF WILDLIFE AS CANON SEES IT JAN 2013 PDF WILDLIFE AS CANON SEES IT FEB 2013 PDF WILDLIFE AS CANON SEES IT MAR 2013 PDF WILDLIFE AS CANON SEES IT APR 2013 PDF WILDLIFE AS CANON SEES IT MAY 2013 PDF WILDLIFE AS CANON SEES IT JUN 2013 PDF WILDLIFE AS CANON SEES IT JUL 2013 PDF WILDLIFE AS CANON SEES IT AUG 2013 PDF WILDLIFE AS CANON SEES IT SEP 2013 PDF WILDLIFE AS CANON SEES IT OCT 2013 PDF WILDLIFE AS CANON SEES IT NOV 2013 PDF WILDLIFE AS CANON SEES IT DEC 2013 PDF

Biodiversity Initiatives