Canon Lenses Support Albatross Conservation
EOS System Records Rare Animal Activities
Network Cameras Help Protect Endangered American Animals
Currently, more than 20,000 species of animals on earth face the crisis of extinction.
Canon believes that one of the best ways to help conserve biodiversity is
to enhance awareness of the plight of these endangered animals.
For more than 30 years, since 1981, we have been publishing a series of environmental ads
in National Geographic magazine, drawing attention to 380 species of wildlife at risk of extinction.
We continue to use these ads to reach out to people around the world and inform them
about the habitat and other issues that threaten these animals´ survival.