Diversification and Globalization - Two Basic Strategies of the Canon Group
Taking the Trusted Canon Brand into Various Fields
Since developing Japan’s first prototype of a 35 mm focal-plane shutter camera in 1934, Canon has not only grown as a camera manufacturer, but has leveraged optical technologies to develop businesses in such areas as medical equipment and business machines. Furthermore, we actively promote diversification of businesses based on our proprietary technologies, taking the trusted Canon brand into various fields, including consumer products, business, industry and medicine.
Developing Regional Activities on a Global Scale
Canon, with sights set on global development since its founding in 1937, has established sales, production and R&D sites in the Americas, Europe and Asia. In line with our corporate philosophy of kyosei, we actively promote activities rooted in the regional community. As of December 31, 2006, Canon maintained 219 consolidated subsidiaries around the world.
In Japan, we are focused on cultivating new businesses while working, through Canon Marketing Japan Inc. to strengthen relations with our customers. In other Asian countries and regions, we are bolstering sales, production and development activities with a particular focus on China. In Oceania, we are engaged in building solutions businesses as well as developing digital imaging technologies.
Canon Marketing Japan Inc.
As our headquarters for North and South America, Canon U.S.A. is subdividing sales areas in an effort to strengthen customized sales to respond to the individual needs of customers. The company is also pursuing regional independence through the establishment of localized R&D bases and production sites.
Canon U.S.A., Inc.
Canon Europe is spearheading efforts to expand business operations in Europe as a whole, while also working to develop markets in Russia, the Middle East and Africa. Focusing on production activities and regionally based R&D, we aim to establish independent businesses in these markets.
Canon Europe Ltd.
