With Other Stakeholders
Contributing to Local Communities
We Partner with the Red Cross to Support and Assist Their Programs for Young People
Canon Europe has provided support to the Red Cross in Europe for many years through such activities as charity event sponsorship. Since confirming a partnership contract with the Red Cross in 2006, Canon Europe has broadened its support by actively cooperating with their support and education projects for young people.
In 2010, Canon supported programs such as the HIV/AIDS Campaign (Spanish Red Cross) and the Positive Images education program for young people victimized by poverty or immigrant prejudice (Brititsh Red Cross).
Canon provides additional support through donations of digital equipment and funds, as well as by providing personnel. We will continue to support the Red Cross in its efforts throughout Europe.

Spanish Red Cross HIV/AIDS Campaign
Support for Natural Disaster Victims Worldwide
Canon provides support through such means as relief donations and fund-raising activities for victims in areas affected by natural disasters throughout the world.
In our desire to help the victims of such disasters get back on their feet as quickly as possible, we made the following donations in 2010.
| January 2010 | Haiti earthquake support | 20 million yen |
|---|---|---|
| March 2010 | Chile earthquake support | 15 million yen |
| April 2010 | Qinghai, China earthquake support | 2 million RMB (about 28 million yen) |
| May 2010 | Miyazaki Prefecture foot and mouth disaster support | 10 million yen |
| August 2010 | Pakistan flood disaster support | 3 million yen |
| August 2010 | Torrential rains in China | 2 million RMB (about 25.4 million yen) |
Cooperative Efforts with NGOs and NPOs
Continuing the Tsuzuri Project for Passing Down Japan's Cultural Artifacts
Canon has since 2007 partnered with the Kyoto Culture Association (NPO) on the "Tsuzuri Project" as a social contribution activity, seeking to preserve original cultural heritage while making use of high-resolution facsimiles of cultural artifacts. This project fuses Canon's latest digital technologies with traditional craftsmanship from Kyoto by creating high-resolution facsimiles nearly identical in appearance to the original artifacts. Canon displayed three high-resolution facsimiles at the Japan Pavilion Expo 2010 Shanghai China, including The Wind and Thunder Gods (National Treasure) folding screen. We also held the "Tsuzuri Project" Exhibition at Kyoto's Kenninji Temple. The 16 facsimiles created up to then were exhibited to the public in two stages, the first in November 2010 and then in March 2011, giving visitors a chance to experience brilliant works of Japanese art firsthand.

The Tsuzuri Project Exhibition at Kyoto's Kenninji Temple
Cooperative Efforts with Universities and Research Institutes
Working with Universities and Research Institutes: DNA Diagnostic System Development
Canon has been developing a DNA diagnostic system in the United States that can contribute to the diagnosis of inherited diseases, as well as the analysis of drug side effects and efficacy.
Even the latest DNA diagnosis system takes at least tens of minutes to one day or longer to generate diagnostic results. The diagnostic system currently under development by Canon is equipped with technologies for amplifying and analyzing DNA, and is expected to remarlably reduce the time to result as well as simplify the operation.
Feasibility and usability study is performed with academia from 2010, and a prototype was installed at the University of Utah in the United States in November. Increasing the locations in 2012 for performance evaluation and expanding joint development of applications, we aim for commercialization in 2013.

DNA diagnostic system under development
Support for Construction of New Research Building at Utsunomiya University's Center for Optical Research & Education
Optical technology is the foundation of a variety of industries, such as those involved in the production of cameras, lenses and other imaging devices and also in the fields of ICT and medicine. Canon's Utsunomiya Office, where the Optics R&D Center is located, has a strong community relationship with Utsunomiya University, and in 2007 Canon cooperated with the university in establishing the Center for Optical Research & Education. The Center conducts basic research in optical technology to meet the needs of industry, and is attracting attention as one of the few such postgraduate institutes in Japan. The Center seeks to become a global focal point for optical technology research.
In addition to providing financial support, Canon also provides support in the form of human resources by dispatching lecturers. A four-storey research building, with a total floor space of 2,000 m2 and furnished with the latest testing equipment, was completed in October 2009, and a completion ceremony held in February 2010.
Canon Foundation Research Grant Programs Kick Off
Established in December 2008 to commemorate Canon's 70th anniversary, the Canon Foundation aims to contribute to the ongoing prosperity and well-being of mankind through a wide range of support activities for both organizations and individuals engaged in research, projects and education in various academic fields, beginning with science and technology.
Since 2009 the Canon Foundation has offered two research grant programs, known as the Creation of Industrial Infrastructure grant and Pursuit of Ideals grant, both of which are open to researchers working at universities, postgraduate research institutes, or other public research institutes located throughout Japan.
In 2010, 13 recipients were selected for Creation of Industrial Infrastructure grants for projects supporting creative, pioneering and groundbreaking research in the areas of science and technology that foster economic progress. The 2010 Pursuit of Ideals grants will support three research projects that bring about large innovations from frontier, welfare, and sustainability perspectives. The recipients will undertake projects related to oceanic research.
Along with the research grant program, the Canon Foundation will continue to support researchers to provide them opportunities to actively pursue their dream-inspiring ideas.
Cooperative Efforts with National and Local Governments
Offering Postcard and Stamp Sheet Printing Services at the Shanghai Expo in Cooperation with China Post
Canon provided support for the customized postcard and stamp sheet printing services for Expo visitors offered by China Post at Expo 2010 Shanghai China. Visitors were able to create original postcards or stamp sheets displaying a photograph they had taken by themselves. The souvenir cards were printed out using Canon digital production printers.
Canon was also a sponsor of the Japan Pavilion at Expo 2010 in Shanghai, where we sought to assist in the staging of the pavilion by covering the walls with large-scale photos, output from an large-format inkjet printer, vividly depicting Japanese rural woodland scenes. We also exhibited future product concept models, such as a digital camera that automatically recognizes smiles.

Canon digital production printer in use at China Post Shanghai
Cooperation with Other Manufacturers
Start-up of donations to UNEP through ink cartridge recycling in cooperation with other companies
Canon is participating in the Ink Cartridge Satogaeri* (Homecoming) Project, a cooperative effort launched in April 2008 by six printer manufacturers and the Japan Post Group to collect used ink cartridges.
Part of this project includes donations, which began in April 2010, to the United Nations Environment Programme (UNEP). UNEP conducts activities targeting such global environmental issues as global warming, climate change, threats to biodiversity, and the efficient use of resources. Through such indirect assistance to UNEP activities we hope to increase the social significance of the project and also contribute to a more active approach in global environmental protection.
The Ink Cartridge Satogaeri (Homecoming) Project's activities were featured at the Ink Cartridge Satogaeri (Homecoming) Project booth during the Interactive Fair for Biodiversity, which was held concurrently with the 10th Conference of the Parties to the Convention on Biological Diversity (COP10) in Nagoya in October 2010. A presentation ceremony was held at which the UNEP representative received a check for ¥2 million, representing the donation for the first half of the year. The total for the one-year period from April 2010 through March 2011 was ¥4.3 million.
- *"Satogaeri" can be translated as "homecoming" in English.

COP10 Ink Cartridge Satogaeri (Homecoming) Project booth
