Realizing Kyosei | Canon's Basic Strategy
Diversification
Since its beginnings as a camera manufacturer, Canon has leveraged core imaging technologies to expand into other business areas such as business machines and semiconductor equipment. We at Canon are doing our utmost to realize technological innovations that will enrich the lives of customers and contribute to achieving a sustainable society. In addition to expanding the imageRUNNER ADVANCE series of office network MFDs in 2010, we invested in developing highly competitive products with improved functionality and operability in every product sector. We are also strengthening our efforts to diversify our business in medical and other fields.
- *Sales ratios do not total 100% due to sales between segments of 4%.
Consumer Business Unit
- Digital single lens reflex (SLR) cameras
- Digital compact cameras
- Digital camcorders
- Compact photo printers
- Lenses for SLR cameras
- Image scanners
- Inkjet printers
- Multifunction inkjet printers
- Commercial photo printers
- Broadcast equipment
- Multimedia projectors
- Network cameras
Digital single lens reflex (SLR) cameras
Multifunction inkjet printers
Office Business Unit
- Office network multifunction devices (MFDs)
- Digital production printers
- Laser printers
- Laser multifunction devices
- Toner, photosensitive drums, toner cartridges
- Solution software
- Large-format inkjet printers
Office network multifunction devices (MFDs)
Industry and Others Business Unit
- LCD lithography systems
- Semiconductor lithography systems
- Digital radiography systems
- Ophthalmic equipment
- Components and other parts
LCD lithography systems
Digital radiography systems
Globalization
Canon has since its founding aspired to develop its business globally by establishing sales, production and R&D sites worldwide, starting with a branch office in New York in 1955. In line with our corporate philosophy of kyosei, our more than 190,000 employees respect the laws, customs and cultures of each of the 180 countries and regions where the Canon brand is a registered trademark.
In 2010, we realized further globalization through such efforts as promoting sales in Asian markets, which are showing marked growth, and welcoming Océ N.V. (the Netherlands) into the Canon Group.
Americas
Under the overall control of Canon U.S.A., Inc., we subdivide service-and support-related infrastructure in the United States by sales area to ensure flexible responses to market changes and to boost customer satisfaction. The company has also established localized R&D bases and production sites, and is developing new businesses.
Europe, Africa and the Middle East
With Canon Europe Ltd. at the center of our operations in Europe, we are aggressively developing markets in Russia, the Middle East and Africa. We are also establishing R&D and manufacturing bases, and conducting business rooted in local communities.
Asia and Oceania
Japan plays a central role in cultivating new businesses, while working through Canon Marketing Japan Inc. to strengthen relations with customers. We are developing our production, development and sales
activities in other Asian countries and regions, with the focus on Canon (China) Co., Ltd. In Oceania, we are engaged in technology development in addition to marketing activities.
Net Sales
Net Income
Total Assets & Shareholders' Equity
Employees
Note: Data is based on consolidated calculations.
