Materiality Theme | 1. Enlivening Communications through Imaging

Creating a New Imaging Culture
EOS Movie's exceptional image quality and mobility bring innovation to the world of video production.
As image media and video content diversify due to the spread of digital broadcasting, Internet video distribution, and high definition video, demand for new means of video expression is growing. Contributing to the evolution of video expression is EOS Movie, the movie-shooting function of Canon's EOS digital SLR cameras.
Since EOS 5D Mark II, the first EOS equipped with EOS Movie, was launched in November 2008, this technology has gained the attention of video creators around the world, and it is already being used in such productions as music promotion videos, TV dramas and documentaries. In fact, not only is it being used in short films, it is even used in Hollywood feature films.
One reason video professionals are taking such an interest in EOS Movie is its exceptional image quality. In comparison to ordinary video cameras, the EOS 5D Mark II features a much larger 35 mm full-size CMOS sensor. This enables the creation of impressive movies making use of beautiful bokeh (blurring) effects that were previously impossible to achieve.
EOS Movie offers superior sensitivity which allows the shooting of beautiful video, even indoors under low-light conditions, which reduces the time and work involved in of lighting placement and adjustment. In addition to standard, wide-angle and telephoto lenses, EOS Movie can make use of Canon's extensive line of interchangeable lenses for digital SLRs—from fisheye to macro, and more—to produce all sorts of creative video effects. Filmmakers choose EOS Movie for the superior mobility provided by the SLR's compact size and light weight.
EOS Movie makes full-scale video expression possible using an accessible digital SLR camera, and we hope that it will broaden the horizons of moviemaking and serve to encourage the appearance of many new creators. Canon will continue to enhance the operability, functionality, and capabilities of EOS Movie, seeking for example to offer a greater line of interchangeable lenses, so that we can continue to contribute to the further development of imaging culture.

Making a movie in the United States with EOS Movie

Using different EF lenses enables a variety of image expressions

Create beautiful bokeh images with 35 mm full-size sensors
For Smooth Business Communications
The imageRUNNER ADVANCE series of office network MFDs facilitates the efficient management and sharing of business information, contributing to more active office communications.
The contemporary business scene requires an office network environment capable of efficiently and effectively handling diverse document data formats.
Canon has developed the imageRUNNER ADVANCE series of network MFDs to meet such needs by providing improved productivity through high-speed, high-quality printing and scanning. Furthermore, the imageRUNNER ADVANCE also features enhanced ease of use, allowing continuous multiple operations, such as document storage, copying, and emailing, with the press of a single button. Also, the MFD provides reliable security by preventing unauthorized access by coupling individual authentication with user registration and usage authorization registration. Eliminating the barrier between paper and digital data, the imageRUNNER ADVANCE makes the complicated procedure of networking paper-based data much simpler.
Canon will continue to expand the imageRUNNER ADVANCE lineup to match the usage needs of its various customers. Our goal is to make it possible for everyone to maximize the efficiency and added value of their document work, and to support more efficient and active business communications.

imageRUNNER ADVANCE, core office equipment for enlivening business communications

Customized menu that can be set by individual users
Making Digital Era Photography More Rewarding
Canon has evolved the inkjet technology it has developed over many years, and now offers a commercial photo printer capable of high-quality images and high-definition text.
As the popularity of digital cameras has grown in recent years, the variety of printing options, such as store-based photo printing as well as Internet print services offering photo albums, postcards, and calendars, has grown with it. The on-demand printing market has also become an active sector of the printing industry, with increasing demand for high-quality printing of such items as top-grade catalogs featuring high-resolution photographs.
To meet such advanced commercial photo printing and on-demand printing needs, Canon has decided to enter the commercial photo printing market with the launch of the DreamLabo 5000. The DreamLabo 5000 features inkjet technologies refined over many years, including a newly developed proprietary wide print head incorporating Canon's FINE technology that enables microscopic ink droplets to be ejected at a prescribed volume and with accurate placement, as well as a seven-color dye-based ink system for smooth gradation expression with vivid coloration. This realizes color representation that comprehensively surpasses that of conventional silver halide photographs and detailed text. It also provides the high level of productivity required in commercial photo printing due to its ability to print the contents of a 20-page A4-size photo album in just 72 seconds, as well as enabling paper and ink tank replacement during printing.
Canon will continue to offer a variety of data input and output products and services, thus helping customers to a rewarding photography experience.

DreamLabo 5000
(when outfitted with optional paper deck)

DreamLabo 5000 is capable of printing the contents of a 20-page A4-size photo album in just 72 seconds.
