Strengthening Sales & Marketing: Developing Emerging Markets / Expanding Sales Offices
Canon added 10 sales offices in China in 2012, bringing the current total to 31 locations. But as China has more than 350 cities with populations exceeding one million people, we do not feel this is sufficient, which is why we are looking to further expand into urban areas.
As for India, in 2012 we established 43 Canon-brand shops and aim to have 300 by 2014.
Canon will also actively develop sales activities in other areas, including ASEAN countries like Indonesia and Vietnam, as well as Russia, which gained entry to the WTO in August last year.
Additionally, we will take a finely tuned response to markets in Central and South America based on the actual conditions in each country.
