Interviews > Compact Digital Cameras(1)
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It was in May 2000 that the PowerShot S100 DIGITAL ELPH (DIGITAL IXUS) (hereinafter the PowerShot S100) entered the marketplace, inheriting the renowned brand name of ELPH (IXUS), the Advanced Photo System camera that took the market by storm on its release. From early in the ELPH's history, Canon's digital camera engineers adopted the concept of developing a credit-card-sized digital camera. The result of their efforts has become a massive hit.
March 2001 saw the debut of the PowerShot S300 DIGITAL ELPH (DIGITAL IXUS 300) (hereinafter the PowerShot S300), featuring a 3x zoom lens, improved image quality, power efficiency and ease of use. Sales are strong for the new offering, which has earned high praise for its functions and is disproving the jinx that first generation best-selling products lose wind in their second generation in the market.
In this interview, we learn about the challenges the engineers faced under pressure to create a successful new product.
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| Kenichi Shinbori is involved in overall supervision of the PowerShot S300 development team. | Yuji Sakaegiis involved in development of the new digital signal-processing IC for the PowerShot S300. | Makoto Sekita is involved in lens design for the DIGITAL ELPH (DIGITAL IXUS) series. |
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Mitsunari Kita
Born in 1964 in Ishikawa Prefecture, Japan, Mitsunari Kita is a sci-tec writer who has, for the past 10 years, pursued the theme of industrial technologies and production. Backed by a solid grounding in technological fields, he is known for his relentless efforts to get to the bottom of the problems engineers must overcome in their work, revealing the secret of products "made in Japan." He is also a black belt holder in Judo.
