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One of the key product concepts of the PowerShot DIGITAL ELPH series is simply the pleasure of holding owning a compact digital camera.
Take one in your hands, and you'll understand. The PowerShot SD300 and SD200 DIGITAL ELPH (DIGITAL IXUS 40 and 30) (hereinafter the PowerShot SD300 and SD200) just seem to fit the palm perfectly. It's not just their slim, compact size, but their clean-cut lines that make them little beauties to both hold and behold.
Cameras have always had faces, the lens at the center serving as an eye brimming with curiosity, the viewfinder, glinting with intelligence. Even in the Digital Age, cameras continue to be cameras, faces to be faces. And the faces of the PowerShot SD300 and SD200 are impressive, radiating charm, intelligence, alacrity, and aptitude.
The PowerShot SD300 and SD200's development team shares a conviction that their products had to be first and foremost tools that take good pictures, and the faces of the cameras they created embody of that conviction. Members of the team tell us here how they focused their minds and senses on the matter of what constitutes a good picture, and how this quest led to the creation of such sleek, clean, cute cameras.
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| Makoto Sekita was in charge of lens design. He has been involved in the design of lenses for the PowerShot DIGITAL ELPH series right from the start. | Hitoshi Nabetani, who also handled the design of mechanical components, was the chief engineer in overall charge of PowerShot SD300 and SD200 development. | Masaru Kawamura was responsible for design of the software (firmware) that controls the electronic circuitry and circuit boards of the camera. | Yasuyuki Yamazaki drafted the hardware circuit diagrams and designed the main circuit board. |
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Nobuyuki Sakamoto
Born in 1954 in Aichi Prefecture, Japan, Nobuyuki Sakamoto was a computer magazine editor before turning freelance to cover a wide range of topics on the IT front, including development, education, SOHO business, and venture companies. He is the author of The Marvel of Micromachines, and also seriously addicted to ice hockey.
