Surface reflection can be reduced by applying coatings to the lens surface. You might think that coating the lens surface would block light, but in fact it increases light transmission. This is because light is reflected first by the coating surface, and then by the lens surface itself. The light reflected by the coating surface and that reflected by the lens surface have a phase difference of twice the coating thickness. If the thickness of the coating is one quarter of the wavelength of the light to be suppressed, light of that wavelength reflected by the coating surface and light reflected by the lens surface will cancel each other out. This reduces the overall amount of light reflected. In short, coatings make use of light wave interference phenomena to eliminate reflections.